The Ultimate Review by the Ultimate Reviewer — Virgin Atlantic

Life doesn’t come to you, so go to it!

We brought consumers one step closer to their dream destination by blending the reviews from TripAdvisor with the attitude of Virgin Atlantic.

Set in San Francisco and Miami, we took our audience in a unique tour of three of each city’s hotspots, using immersive 360 video and spacial binaural sound – all set to the voice of the actual TripAdvisor reviewer. 

All of this were served through display ads.

Results

1 m+
views
1 +
Flights booked through the ads

Credits

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative Director: Simon Lloyd

Digital Creative: Hash Milhan


Agency Producer: Agne Acute

Planner: Martin Beverly

Business Director: Sam Lecoeur

Account Manager: Katie Vine

Media agency: PHD

Media planner: Martin O’Brien

Production company: REWIND: VR & Suite Spot