To promote the new James Bond film, Spectre, and to advertise the new Sony Xperia phone and the Sony RX100iv camera, Sony came to us to create a campaign.
Using Naomie Harris, who plays Moneypenny in the Bond films, we followed the story of her being chased by assailants through Southbank in London, trying to deliver Bond’s new Xperia phone from Sony.
In order to extend this narrative beyond the film, we created a digital experience set in the runup to the TVC. We wanted to amplify the experience of customers who had seen our TVC, engaged on social media and with digital banners and visited the landing page. Added to this, it’s an added experience, built around Sony, for the tens of millions of Bond fans who watched Spectre in cinemas.