It was apparent very early on that one of the first challenges we’d have was somehow making a brand-new character with relatively no background or history resonate with an audience that has grown up with beloved characters and infinite choice.
To tackle this, we suggested that every child (at some stage of their lives) would have pictured their own version of a “Moz” under the bed, so giving them control over how their experience looked and felt would be an easy way to build quick resonance.
We worked with the team at Stink Digital to flesh this out in a brilliant ‘Monster Maker’ digital experience that allowed kids to tap, stretch, tickle and paint their very own friendly giants – creating unique monster personalities and sounds along the way!