The Ultimate Review by the Ultimate Reviewer — Virgin Atlantic
Life doesn’t come to you, so go to it!
We brought consumers one step closer to their dream destination by blending the reviews from TripAdvisor with the attitude of Virgin Atlantic.
Set in San Francisco and Miami, we took our audience in a unique tour of three of each city’s hotspots, using immersive 360 video and spacial binaural sound – all set to the voice of the actual TripAdvisor reviewer.
All of this were served through display ads.
Results
Credits
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Director: Simon Lloyd
Digital Creative: Hash Milhan
Agency Producer: Agne Acute
Planner: Martin Beverly
Business Director: Sam Lecoeur
Account Manager: Katie Vine
Media agency: PHD
Media planner: Martin O’Brien
Production company: REWIND: VR & Suite Spot
