Halifax was looking for a fresh and innovative way to encourage their customers to save money and engage with the bank’s saving services. They wanted an activation that told every type of saver that Halifax would give them extra.
Bring the iconic Thunderbird characters and story from Halifax’s TV activity to life in the real world via an interactive game. We created a virtual Thunderbird world where gamers controlled Thunderbird 3 to save as many coins as possible while avoiding obstacles and gaining power ups. A leaderboard encouraged competition, with winners receiving prizes and merchandise.